Roxanna Guilford-Blake

Thought leadership piece for Wolters Kluwer:

More than two years into the COVID-19 pandemic, hospital leaders continue to face tremendous challenges as they strive to deliver quality healthcare. Some are unprecedented, while others are all too predictable. Underlying all these challenges is increasing pressure on the bottom line.

Blog post written for WCG.
The theme: Without the right independent expertise, sponsors launching obesity trials risk misidentifying adverse events (AE) and creating conflicts of interest. Independent experts can provide a more consistent evaluation of AEs, safety, etc. This helps ensure rigorous regulatory submission and eliminates any perception of conflict of interest.

Dental practice-management article on marketing to Millennials.

Recent breakthroughs have made one thing clear: The future of nuclear medicine will focus on therapeutics as much as diagnostics. This piece for McKesson takes a deep dive into where nuclear medicine is headed.

Written for employers thinking about health plans

High medical costs are inevitable. But they’re also predictable and manageable with the right data and the right partner. The challenge for employers is understanding the needs of their employees, in order to anticipate, address and manage high medical costs.

Polarizing debate continues to simmer over where artificial intelligence will take radiology. On one side are those who believe AI will—maybe not soon but eventually—render diagnostic radiologists obsolete. On the other are those who see any and all doomsday scenarios as so much science fiction.

Much has changed over the years, but the quest for healthcare interoperability continues. The COVID-19 pandemic made this quest all the more pressing. With this backdrop, this article for GE Healthcare explores why hospitals require medical device integration.

Ghostwritten piece on how pharmaceutical companies can identify the best sites for their clinical trials.

Addressing social determinants of health improves outcomes, possibly providing a return on investment. Margins matter, but it’s a long game, often driven by a sense of mission.
Over the last decade, healthcare professionals and policymakers have begun paying more attention to the impact of both social needs and social determinants on cardiovascular and other conditions. It’s something many community and thought leaders have long recognized: Poverty and a lack of adequate housing, transportati...

This is one of a series of articles explaining ALS; it's written for a nonprofit research organization, Target ALS.

A short, clear piece for _The McGill Advisory_ on how dentists can use telehealth to expand their practice’s reach.