Roxanna Guilford-Blake

An article for GEHC on the evolution of point of care ultrasound (POCUS)

The opening says it all: “Primary care is inextricably linked to behavioral health.”
With that, Teri Treiger, RN, MA, CCM, CHCQM, FABQAURP, chair-elect, Commission for Case Manager Certification articulates both the problem and the solution.

Blog post written for WCG.
Link to downloadable version: https://www.wcgclinical.com/insights/is-that-heart-attack-really-an-adverse-event-download/

The theme: Without the right independent expertise, sponsors launching obesity trials risk misidentifying adverse events (AE) and creating conflicts of interest. Independent experts can provide a more consistent evaluation of AEs, safety, etc. This helps ensure rigorous regulatory submission and eliminates any perception of conflict of interest.

Whether in the waiting area or the patient room, hospital patient TV systems are traditionally used for entertainment and distraction. But these devices can be leveraged for so much more.

This issue brief, written for Rocky Mountain Health Plans (a Health2 Resources client) explores equity issues raised by the Deaf community in Colorado. Poor access to communications leads to poor outcomes.

An overview of how pharmacogenomics is gradually moving into the mainstream.

Case study (ghosted; edited by client) on how WCG helped advance a new therapeutic for pediatric Gaucher disease.

As part of the research for her book, Scripting Death: Stories of Assisted Dying in America, Mara Buchbinder, PhD, became intimately familiar with the heartfelt and often difficult conversations between people facing death, their loved ones, and their providers. This issue brief looks at what she learned.

Thought leadership piece for Wolters Kluwer:

More than two years into the COVID-19 pandemic, hospital leaders continue to face tremendous challenges as they strive to deliver quality healthcare. Some are unprecedented, while others are all too predictable. Underlying all these challenges is increasing pressure on the bottom line.

Client was Association of Community Cancer Centers. I was the primary writer on this paper and also contributed to the research, including interviews. It was published in Oncology Issues.

Ghostwritten:

Sponsors and provider organizations understand that patient- and site-centricity are critical for a robust clinical trial industry. But they often fail to achieve it.

Ghostwritten blog post, edited by client: Recruitment and retention may appear to be simplistic in their primary functions. However, for these two processes to be successful, they must be applied in a way that resonates with the individuals who are stepping up to participate, whether that be out of a desire to impact the health of others or to provide treatment options for their own health condition.

Dental practice-management article on marketing to Millennials.

Recent breakthroughs have made one thing clear: The future of nuclear medicine will focus on therapeutics as much as diagnostics. This piece for McKesson takes a deep dive into where nuclear medicine is headed. No byline.