Roxanna Guilford-Blake

Recent breakthroughs have made one thing clear: The future of nuclear medicine will focus on therapeutics as much as diagnostics.
While technological advances such as full-body imaging are revolutionizing the diagnostic capabilities of positron emission tomography (PET) imaging systems, theranostics (the ability to find and attack a tumor) demonstrates that the field is indeed nuclear medicine — not merely diagnostics. It's also become an essential component of precision medicine — especially...

True interoperability in healthcare remains elusive. For more than a decade, it's been called the "Holy Grail" only partly in jest. Much has changed over the years, but the quest continues. The COVID-19 pandemic made this quest all the more pressing: with increasingly sophisticated devices generating more data, the need for interoperability—and the need to integrate that data—has never been more urgent. This is why hospitals require medical device integration (MDI).

Ghostwritten piece on how pharmaceutical companies can identify the best sites for their clinical trials.

University Hospitals Authority and Trust in Oklahoma City needed to replace the laser projection system in an event space central to the life of the medical campus. We walk though the section and installation process.

Addressing social determinants of health improves outcomes, possibly providing a return on investment. Margins matter, but it’s a long game, often driven by a sense of mission.
Over the last decade, healthcare professionals and policymakers have begun paying more attention to the impact of both social needs and social determinants on cardiovascular and other conditions. It’s something many community and thought leaders have long recognized: Poverty and a lack of adequate housing, transportati...

Dental practice-management article on marketing to Millennials.

Polarizing debate continues to simmer over where artificial intelligence will take radiology. On one side are those who believe AI will—maybe not soon but eventually—render diagnostic radiologists obsolete. On the other are those who see any and all doomsday scenarios as so much science fiction.

Ghosted article on behalf of WCG
*****
An overwhelming response to a media campaign can paralyze a clinical study site. That’s because too many potential enrollees can be as bad as too few.

Many sites are ill-equipped to handle the volume of referrals generated by a successful campaign. Referrals don’t get processed--or are processed incorrectly. Subjects are lost, and the trial is delayed.

When I graduated from high school, I knew what I was going to do for the rest of my life. I would major in English, then go to law school. From there, I’d probably enter politics. But sophomore year, in an Intro to New Testament class, my professor gave a lecture entitled “Jesus was a bastard. So what?” That sealed my fate.

It’s becoming evident that the Stark law is frustrating the move from volume to value. Experts expect changes that could allow health systems and practices to deploy better coordinated, team-based care and advanced alternative payment models.
We don’t usually think of regulatory reform in terms of speed, but the U.S. Department of Health and Human Services (HHS) is pushing a “Regulatory Sprint to Coordinated Care” that aims to remove regulatory hurdles to coordinated, value-based healthcare d...

One page sell sheet to promote interoperability solution.